She teaches the cultural politics of health, sports and the body at this college in Kingston, Ontario (Canada). In 2006, Samantha King wrote a book looking at the breast cancer awareness campaign, “Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy.” This particular King is not the singer, she is an associate professor in the School of Kinesiology and Health Studies at Queen’s University. You can walk, run, party, eat and vacuum in the name of breast cancer. Today, that movement has gone more commercial than Christmas. To learn more about Breast Cancer Action’s work to address and end the epidemic by putting patients before profit and to get involved go to For more information on the Think Before You Pink ® program and campaigns go to If you are inspired by Pink Ribbons Inc.If you were around in the late 1980s and early 1990s, you might remember women marching in the streets over the lack of funding for breast cancer. The Breast Cancer Wars: Hope, Fear, and the Pursuit of a Cure in Twentieth-Century Americaīreast Cancer: Society Shapes an Epidemic ed. Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health by Gayle A. Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy by Samantha King "A stinging indictment and trenchant critique of breast cancer 'culture'." - Los Angeles Times Argues persuasively that much of what we're currently doing to fight breast cancer is feel-good nonsense or worse." - The Hollywood Reporter "Shocking and enraging.yet very entertaining." - San Francisco Bay Guardian
"This could be the most important documentary of the year. Deserves to be seen." - The New York Times "Debunks the 'comfortable lies' and corporate doublespeak that permeate the breast cancer movement/industry." - Variety "Critic's pick! Uncannily prescient and enduringly timely." - The Washington Post Komen for the Cure) and advocate/surgeon Dr. Samantha King (author of Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy) Barbara Brenner (of Breast Cancer Action), author/activist Barbara Ehrenreich ( Nickel and Dimed) Nancy Brinker (of Susan G.
goes inside the story to reveal those who have co-opted what marketing experts have labeled a "dream cause."įeaturing: Dr. and wouldn't it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the breast cancer epidemic by selling known carcinogens?
Maybe it's the companies who wrap their products in pink to gain our admiration (and money). They make us feel good, as if we're all engaged in a successful battle against breast cancer.īut who is really benefiting? After all, more and more women are diagnosed with breast cancer every year. Pink ribbons.they're everywhere: tee-shirts, hats, yogurt cups, KFC buckets, car ads, NFL stadiums.the list goes on and on.
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